Chad Buckendahl Biography

Chad is a leader and innovator in the field of electronic commerce, more commonly known in the industry as e-commerce or e-comm. If you shop or do business online, chances are the technology or marketing methods used evolved in some part from work Chad has done.

Chad started his career in direct marketing, which provided a natural move to the fast-growing and evolving world of e-commerce.

The core of Chad’s experience is direct marketing. It remains the most efficient way for businesses to market to customers, reaching out and selling directly rather than through stores or shops. It’s also very cost efficient, which benefits both business and consumer. With computers now in 80% of American homes, e-comm is a great way to reach customers, and for those customers to shop for just about anything from the comfort of their home.

A key to Chad’s success comes from working with nationally known brands including New York Life Insurance Company, Whole Food Market and Orange Glo International / OxiClean. Chad is now Director of E-Commerce for Video Professor, Inc. When you see John W. Scherer, “The Video Professor” on TV, then order his popular lessons online, you’re experiencing first-hand what Chad does.

Ultimately success is based on just that, success. At Orange Glo he:

• Increased E-Commerce sales 170% in his first year on the job.
• Accelerated customer acquisition through link exchanges with over 1,000 business partners.
• Launched successful e-mail, search engine and affiliate marketing programs from scratch, literally helping invent the process along the way.
• Grew customer opt-in files from zero to over 200,000 in 2.5 years.
• Promoted new products through Internet sample distribution, driving critical retail traffic to meet and exceed corporate goals. He worked directly with global brands including Wal-Mart, Target, Home Depot, Sam’s Club, Costco, etc.

When Video Professor expanded its business into e-commerce, Chad used his career experience to develop e-commerce strategies to help expand the computer self-tutorial company’s reach from national television to international e-commerce.

Again, results tell the story best:

• Increased organic search results by 304%.
• Increased paid search results by 444%.

All in less than 15 months.

Chad has also learned the importance of recreation to keep brain and body fresh. When he’s not developing innovative e-comm strategies, he’s in the field with his German Shorthaired Pointer. Camping, fishing, weightlifting and officiating wrestling are among the many things that keep him busy away from the office. Sundays you’ll find him cheering on the Minnesota Vikings.

Chad has a degree in marketing from Buena Vista University in Storm Lake, Iowa. His career and life has taken him from Iowa to California, England, Germany, and now in Denver, CO.